Google & AI visibility for tourism

Stay Visible.Stay Relevant.Stay on the Map.

We help destinations, tourism associations and businesses get found on Google and in AI answers — through research-led audits, training and hands-on support.

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Your destination. Your members. Your business.

ONE SHARED GOAL

Better visibility
starts here.

Destinations

Evidence for your strategy.

Tourism associations

Support for your members.

Tourism businesses

Practical help to get found.

Be found when travellers are deciding.

Google SearchMapsAI answers

Real organisations.
Work you can explore.

VisitBalaton365Destination research & strategy

Wines of CreteMember business programme

For every part of tourism

Find your starting point.

Choose who you’re here for.
Explore the support that fits your needs.

For destinations

National tourism boards · DMOs · cities

An AI visibility audit grounded in academic research, a clear action plan and optional ongoing GEO support.

Explore destination services

For associations

Member networks · DMOs supporting members

Help members improve their Google profiles through audits, learning and practical support. No programme fee for your organisation.

Explore the member programme

For businesses

Hotels · wineries · restaurants · experiences

Improve your Google profile and AI visibility with expert audits and hands-on help to put the changes into practice.

Explore business services

VisitBalaton365 · Interactive case study

The places inside
an AI answer.

Follow a traveller’s question across Lake Balaton. Then explore which places — and which source websites — appear in the research.

1,440 AI answers about Lake BalatonChatGPT · Gemini · Claude

A 24-second story. An atlas to explore. Read the research method.

From the 34,560-answer pilot. This interactive view explores 1,440 general Balaton answers. Source rankings use the 960 answers with recorded citations.

From research to real programmes

The work, in context.

A tourism business putting its audit into practice, and an association supporting its members.

Wine Garden Crete · Tourism business

Around 40% more reservations.

A Wines of Crete member turns its audit into regular Google updates, review responses and fresh photos.

Client-reported, year on year. Nicolas sees the Google profile work as a positive contribution, while recognising that several factors influence reservations.

Read the Wine Garden story →

Wines of Crete · Member programme

Twelve wineries. A shared starting point.

Voluntary participation, individual audits and mentoring. Follow-up assessment is in progress.

Nicolas MiliarakisWines of Crete

Read the programme story →

Case study · Destinations

“Visible Tourism gave us something no dashboard had: a clear, board-ready picture of how AI assistants actually describe the Balaton region — and where we were slipping behind comparable European destinations. Their heat map showed us exactly which places and themes the models cite most, and where we go dark; the benchmark told us why. They also trained our team to keep it up. After seeing the audit, the decision was easy — we knew we wanted to keep working with them.”

Dr. Princzinger PéterManaging Director, VisitBalaton365

Working with us

Clarity first.
Then progress.

You work with the people who design the research, interpret the findings and help deliver the agreed improvements.

Meet the team

The Visible Tourism team at its Tourism Summit 2025 exhibition stand. — The Visible Tourism team Tourism Summit 2025

Define the question.
Agree the destination, markets, competitors and decisions the study needs to support.
Make the evidence useful.
Discuss the findings with your team. Turn them into a prioritised plan with clear responsibilities.
Put the plan to work.
Continue with agreed implementation and monitoring, or use the audit with your existing partners.

FAQ

Good questions

What does Visible Tourism do?

Visible Tourism provides AI visibility audits and ongoing GEO programmes for tourism destinations, Google Business Profile programmes for tourism businesses and their associations, and AI booking readiness services for US hotels. Our work combines documented research, practical recommendations and agreed implementation support.

Do you work with small businesses or only destinations?

Both. We work with destination organisations (DMOs, cities and national tourism boards) and with tourism businesses and their associations.

Which AI assistants do you cover?

The pilot presented on this website analysed answers from ChatGPT, Gemini and Claude. For each engagement, we agree the AI systems, markets, languages and question panel before measurement begins. Results apply to the systems and measurement conditions included in that study.

Where are you based?

Visible Tourism (VisibleTourism OÜ) is registered in Tallinn, Estonia. We serve destinations, associations and tourism businesses across the European Union and the United States.

Let’s start with your question.

A 30-minute conversation about your destination, business or member programme. We’ll discuss the scope and a practical next step.

Book a 30-minute call

Prefer to explore first? See the sample audit.