Your destination has an AI reputation. Do you know what it is?
AI builds its picture of your destination from sources across the web. We measure that picture, benchmark it against your competitors and give your board a practical action plan. Optional GEO support helps put the plan into practice.
Your first impression is bigger than your website.
Decisions are made before a click
Travellers can form a shortlist inside Google Maps or an AI answer before reaching your website. Your presence there deserves the same care as your official channels.
Your visitor experience starts on the map
Opening hours, descriptions and reviews shape how travellers discover your points of interest. Incomplete information makes the next step harder.
AI is the new front door
In our pilot, even the destination with the highest official-source share had only 16.7% of recorded citations pointing to its own sources. The wider web matters too.
Research, advice and delivery. One partner.
Our team runs the study, explains the findings and delivers the agreed improvements. You get research expertise and hands-on support, without a dashboard to operate.
We measure it — rigorously
Our academic research informs a fixed audit methodology, with repeated testing and large-dataset analysis. The 34,560-answer pilot shows the method in practice.
We explain it — for your board
The reasons behind the score and a prioritised strategy: specific domains, themes and partners, ready for board decisions.
We do the work
GEO across the wider digital ecosystem, delivered through a 12-month program with monthly re-measurement and expert support.
Measure, optimize, and maintain
See how your destination scores
Book a scoping call and we’ll walk you through the method, the benchmark, and what an audit would reveal for your city, region or country.
Book a scoping call