Measure
Repeat the agreed traveller questions across selected AI engines. Track how your business appears and which sources are cited.
You receiveA comparable monthly snapshot
Generative Engine Optimization · for tourism businesses
From ranking to being cited.
Travellers also use AI assistants to explore where to stay, eat and visit. GEO helps you understand how your business appears in those answers, then improve the content and information that can support accurate mentions, recommendations and citations.
A managed, 12-month programme across your digital footprint: your website, business profiles, listings and relevant third-party sources. We lead the agreed work, coordinate with your developer where needed and give you a clear monthly account of progress.
The idea
What is GEO, and how does AI decide who to cite?
Generative Engine Optimization (GEO) is the work of improving how your business is represented in AI-generated answers. Different systems may draw on your website, business profiles, directories, review platforms and third-party coverage. We work on both your own content and that wider information ecosystem, then measure how the answers change.
Not just your website
GEO touches your whole digital ecosystem
The information used in AI answers can come from several places. We review the relevant sources together, identify gaps and contradictions, and prioritise improvements across the ecosystem.
Website & structured data
Clear, useful content and appropriate structured data describing your business, services and events. A foundation for accessible, understandable information.
Google Business Profile & Maps
Accurate categories, services, attributes, photos and opening hours. Keep the information travellers encounter in Google Search and Maps up to date.
Directories & listings
Accurate names, addresses, contact details and descriptions across relevant directories. Resolve conflicting information about your business.
Wikidata & Wikipedia
Review relevant existing entries and factual consistency. Any contribution must meet the platform’s eligibility, sourcing and editorial rules.
Review & booking platforms
Check how your business is described on relevant review and booking platforms, and address information gaps or recurring customer concerns.
Press & third-party mentions
Understand how independent sources describe your business and where relevant coverage could support a clearer, better-evidenced picture.
One connected programme: useful website content, accurate business information and a consistent presence across relevant sources.
The program
Three phases
0
GEO audit & baseline
We measure whether AI engines name and cite you today, across several engines, and agree the target questions and KPIs with you. This is the business-level AI visibility audit.
1
Implementation
The agreed work across your footprint: useful website content, appropriate schema, Google Business Profile, listing consistency and technical crawl access.
2
12-month retainer
We re-measure the agreed AI visibility panel, review citations and competitor movement, and deliver the prioritised work within the agreed monthly scope.
Your 12-month programme
What happens each month.
A clear monthly rhythm connects what AI says about your business to practical work across your digital presence.
Review
Explain what changed, what remains uncertain and where inconsistent or missing information needs attention.
You receiveAn interpreted progress reportAgree the work
Prioritise the next content, profile, listing or website tasks. Confirm who will do the work and the access they need.
You receivePriorities, owners and next stepsDeliver & recheck
Carry out the agreed tasks, coordinate website changes with your developer where needed, and check progress in the next cycle.
You receiveA change log and follow-up measurementAgreed before we start
The proposal defines the measurement panel, review schedule and delivery capacity. Advisory, writing and technical development are scoped together; additional work is agreed separately. Your team can see what is included and who is responsible.
The website piece
Your site is one part — here's how we handle it
We coordinate the agreed programme across your digital presence. For website changes, we can work with your existing developer or scope a new build where the current foundation needs replacing.
Version A — your existing website
We improve your current site and coordinate agreed changes with your developer.
Faster and lighter to start.
Version B — a new website
We design and build a new site with structure, schema, speed and crawlability baked in.
A new foundation when the audit supports it.
Pricing is confirmed per proposal after the Phase 0 audit (scope and technology dependent).
FAQ
Common questions
What is GEO?
GEO (Generative Engine Optimization) combines measurement of AI-generated answers with improvements across your digital presence: website content, business profiles, relevant listings and third-party information. The aim is clearer representation and stronger opportunities for discovery and citation.
Is GEO the same as SEO?
They overlap. SEO supports discovery in search; GEO also examines how AI-generated answers represent your business. Useful content, technical accessibility and accurate information across relevant sources matter to both.
Do I need a new website?
Not necessarily. We can improve your existing site or build a new one if the audit shows that replacement is needed.
Do you guarantee a ranking in ChatGPT?
No. AI engines change constantly, so no one can guarantee a fixed placement. The retainer measures visibility, prioritises improvements and evaluates changes over time.
Is this the same as the Google Business Profile Program?
No — it is a separate, standalone engagement. Many businesses do both: the profile program for Google Maps, GEO for AI engines.