Evidence and ideas
for your next decision.
Client experiences and practical guides to Google visibility and AI in tourism. Find what matters for your destination, member network or business.
FROM OUR WORK
Client case studies
See the work, the findings and the limits of what each case tells us.
VisitBalaton365
Which places and sources shape an AI answer?
Explore findings from 1,440 Balaton answers across three AI models. The atlas reveals the places and websites represented in the research.
A subset of the 34,560-answer pilot. Source rankings use 960 answers with recorded citations.
Explore the Balaton case
Wine Garden Crete
What happens after a Google profile audit?
Regular updates, review responses and new photos put the findings into practice. Nicolas reports around 40% more reservations than last year.
Client-reported; several factors contributed. This is not an isolated measure of programme impact.
Read the Wine Garden case
12 MEMBER WINERIESWines of Crete
How can a network support its members’ visibility?
Twelve wineries joined voluntarily for individual audits, learning and mentoring. The association received an aggregate visibility report.
Seasonal workloads affected participation. The programme’s full follow-up audit is in progress.
Read the association caseUNDERSTAND YOUR OPTIONS
Practical guides
What to check, what to ask your providers and what to measure before investing.
Google Things to Do: what to check before connecting
Booking routes, provider questions and two examples from the original article.
From zero-click to zero-effort? Our ChatGPT Agent test
What the recorded 2025 test showed, where the user took over and what it means for your booking path.
Zero-click search: what tourism teams should measure
Why website traffic is only part of the picture, and how to distinguish interest from a completed visit or booking.
AI hotel booking: how the guest journey is changing
The difference between a mention, a booking link and a connected reservation.
UCP for hotels: what your booking system needs to support
A practical checklist for your booking provider, based on the public Lodging Booking draft.