Measure
Repeat the agreed questions across selected models, markets and languages. Track mentions, citations and competitor movement.
You receiveA comparable monthly snapshot
Generative Engine Optimization · destinations & nations
Improve how AI represents your destination.
Generative Engine Optimization (GEO) connects your AI visibility audit to ongoing action. We measure how your destination is represented, agree the priorities and improve the content, data and wider online presence that can support discovery and citations.
The idea
What is GEO for a destination?
On-site
We improve destination pages and structured data so information about places, experiences and services is clear and accessible to search and AI systems.
Off-site authority
We review relevant listings, Wikidata and Wikivoyage entries, reviews and third-party coverage to identify gaps and inconsistencies. We then agree the updates and partnerships to pursue across the destination.
What the program includes
A measured, 12-month engagement
- Starting point — the separately purchased AI Visibility Audit and its action plan can inform your GEO priorities. We agree the ongoing measurement panel and delivery scope as a distinct engagement.
- Destination data & content — agree the structured content and partner information your DMO needs. A knowledge graph, data hub or business-profile integration can form part of the scoped development work.
- Entity & authority work — improve relevant listings and source consistency across the region, and develop underrepresented themes. Contributions to independent platforms follow their eligibility and editorial rules.
- Technical accessibility — review crawl access, robots directives, sitemaps and structured data so relevant content is accessible and clearly described.
- 12-month retainer — monthly re-measurement, share-of-voice tracking, and a concrete monthly action list. We coordinate the agreed work and monthly review.
Your 12-month programme
What happens each month.
A smaller, consistent question panel connects the initial audit to an ongoing programme of decisions and improvements.
Review
Interpret the changes in the context of your destination, the season and model updates. Identify what deserves attention.
You receiveAn interpreted progress reportAgree the work
Choose the next priorities with your team: destination content, partner information, source consistency or technical improvements.
You receivePriorities, owners and next stepsDeliver & recheck
Complete the agreed work with named owners. Record what changed and assess it in the next measurement cycle.
You receiveA change log and follow-up measurementAgreed before we start
The proposal defines the measurement panel, review schedule and delivery capacity. Advisory, writing and technical development are scoped together; additional work is agreed separately. Your team can see what is included and who is responsible.
Why a 12-month engagement?
Search engines, AI models and traveller questions change over time. A full year lets us track seasonal differences, keep a consistent measurement panel and revisit the priorities as evidence develops. It also gives your organisation a practical rhythm for implementing and reviewing the agreed work.
For NTOs
A national AI Visibility Index
At national scale, GEO adds an index across your regions and themes: where the country is strong, where it is invisible, and how it ranks against competing nations — tracked across a 12-month contract.
Destination and NTO GEO is a custom, quoted 12-month engagement — no fixed public price. Book a scoping call and we’ll scope it to your remit.
FAQ
Common questions
Is GEO included in the AI Visibility Audit?
No. The audit includes its own action plan and is complete as a standalone project. GEO is a separate, optional 12-month engagement for ongoing measurement and agreed improvements.
How much time will our team need to contribute?
There is no single workload for every GEO programme. We can advise your team, share delivery or carry out agreed content and technical work ourselves. The proposal states your responsibilities, our delivery scope and the review schedule.
What is Generative Engine Optimization (GEO)?
GEO combines measurement of AI-generated answers with improvements to destination content and information across relevant online sources. The aim is to improve how your destination is represented in those answers.
How is GEO different from SEO?
SEO supports discovery in search results. GEO adds measurement of AI-generated answers and work on the content and sources those systems may use. Technical accessibility, useful content and a consistent online presence support both.
Do you guarantee a specific AI ranking?
No. AI engines change constantly, so no one can guarantee a fixed placement. The program measures visibility, prioritises improvements and evaluates changes over time.
Who does the technical work?
We provide the specifications and manage the program; on-site changes are implemented by your team or developer, or by us where agreed.