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Google Business Profile Program · for tourism businesses

Help guests find and choose your business on Google.

A complete, accurate and professionally presented Google Business Profile. Our Guided Program includes the audit, the improvements themselves, weekly monitoring and a second audit — with learning and mentoring to help you maintain your profile.

Compare the two optionsSee a real business example
What’s included

Inside the Guided Program

1

Know what needs attention

Within five business days, a specialist emails you a hand-checked profile report and a prioritised action plan: the issues found, the recommended changes and the order to address them.

2

Have the agreed improvements made

You provide Manager access, accurate business details and approved photos. We agree the checklist, then update your profile’s categories, descriptions, services and content, and help set up your approach to review replies.

3

Learn to keep your profile up to date

About two weeks in, book your personal mentoring session to review the work and discuss everyday profile management. Three self-paced modules support you with posts, photos, reviews and your Google presence.

4

Keep track of changes

We check your Google Business Profile each week during the programme and identify changes or issues that need attention.

5

Review the result with a second audit

Three months after mentoring, we repeat the detailed audit to document what changed, verify the work and identify anything that still needs attention.

Inside a real audit

Where visibility breaks down

A Google profile can look reassuring and still miss potential guests. These findings come from Wine Garden Crete’s initial audit.

56.5/ 100
Grade C · Needs work

Strong guest feedback. Limited discovery.

The venue had a 5.0 rating from 22 reviews. Search tests and checks across booking channels revealed issues that the rating alone could not show.

Basic Information26 / 30
Business Profile15 / 30
Photos & Media13 / 25
Reviews & Reputation8 / 20
Local Pack & Discovery3 / 10

Two findings behind the score

Comparing search results and booking channels revealed gaps that a profile checklist alone would miss.

01 / Search visibility

First by name. Outside the top 20 for discovery.

What the audit found
The venue ranked first for “Wine Garden Patsides”, but was outside the top 20 for “wine tasting Heraklion”. Being easy to find by name did not mean being visible to someone still choosing where to go.
What this changes
Measure discovery searches alongside branded searches, then repeat the same checks after the agreed improvements.
02 / Cross-channel consistency

Saturday availability. A closed sign on Google.

What the audit found
Google marked the venue closed on Saturday, while its own website and Airbnb showed Saturday availability. All three channels had information; comparing them exposed the inconsistency.
What this changes
Confirm the actual Saturday schedule with the owner, then align Google’s hours with the booking information.

Source: Wine Garden Crete’s initial audit, pp. 4, 7–8 and 17. Search positions reflect Greece-wide checks in July 2026 and vary by location and time. These are initial findings, not the venue’s current status.

Two ways to start

Your action plan.
Or the improvements delivered.

Choose an expert audit to work from, or a complete programme with implementation included.

Audit
€390

One-time · you implement the recommendations

For businesses that want an expert assessment and will make the changes themselves. You receive a PDF audit report and a prioritised action plan.

  • One in-depth, expert-reviewed Google Business Profile audit
  • A detailed, scored PDF report
  • A prioritised action plan
  • Report and action plan in English
Get your audit
Implementation included Guided Program
€1,490€2,000

One-time · €1,490 with your association coupon
€2,000 standard price

For businesses that want our team to complete the agreed profile improvements, with mentoring and follow-up included.

  • Everything in Audit, plus:
  • Full e-learning course: three self-paced modules
  • Profile improvements implemented by our team: agreed categories, descriptions, services, photos and posts
  • Review-response setup and practical templates
  • Personal mentoring so you can maintain your profile
  • Weekly monitoring during the programme
  • A second in-depth audit, three months after mentoring

You provide Manager access, accurate business information and approved photos. We agree the improvement checklist before work begins.

Join the Guided Program
Start with Audit — upgrade to the Guided Program later and only pay the difference.
All prices exclude VAT. For EU businesses with a valid VAT number, the reverse-charge mechanism applies. The member rate requires a coupon from your association.
Your programme, item by item

See everything you get.

Guided brings the profile work, practical learning and detailed follow-up into one programme. Compare each inclusion below.

01 / IMPLEMENTATIONWe make the improvements.

The agreed profile changes are included in your programme fee.

02 / LEARNINGYou learn to maintain it.

Three tourism learning modules and personal mentoring.

03 / FOLLOW-UPWe check what changed.

Two in-depth audits, with weekly monitoring during the programme.

On a small screen, swipe across to compare all three offers.

Visible Tourism Guided Program, Whitespark GBP Management and OneBoost Local Boost: published prices and service scope.
What’s includedVisible TourismGuided ProgramWhitesparkGBP ManagementOneBoostLocal Boost
Published price€1,490 member€2,000 standard · one-timeUS$499 / month£199 / month
Service formatA defined programme with implementation, learning and follow-upOngoing management; no minimum commitmentOngoing management; three-month initial commitment
For your business Assessment, implementation and skills you can keep using
First expert audit In-depth, scored auditA specialist reviews your profile and delivers a written report.Profile assessment within optimisation; separate scored report not specifiedFree initial profile audit
Personal action plan Prioritised, written planWhat to improve and in what order.Tailored local SEO strategyInitial review identifies priorities
Improvements implemented Delivered by our teamWe complete the agreed changes using your approved information and materials.Profile optimisation and ongoing updatesInitial optimisation and ongoing updates
Second in-depth audit IncludedThree months after mentoring, with changes and remaining gaps documented.Not listed in this offerNot listed in this offer
Profile monitoring Every weekDuring the programme, alongside the two detailed audits.Ongoing management and competitor monitoring; cadence not specifiedOngoing profile monitoring
Tourism e-learning 3 self-paced modulesTourism-focused learning included in your programme.Tourism course not listed; separate free learning resources availableNot listed in this offer
Personal mentoring 1:1 mentoring sessionLearn to manage and maintain your improved profile.Dedicated account manager and strategic adviceSupport; structured mentoring not listed
Posts and profile contentAgreed profile content improvements included; no weekly posting commitmentWeekly postsOne post per week
Review support Setup + practical templatesWe help you establish how to respond to reviews.Review strategy and responsesReview responses within 48 hours
For your association These benefits are included when at least 5 members enrol
Association visibility audit Included from 5 membersA Google visibility assessment of the participating businesses.Not listed in this offerNot listed in this offer
Association action plan Included from 5 membersA simplified plan showing what the association can do to improve visibility.Not listed in this offerNot listed in this offer
Association follow-up Included from 5 membersAssociation-level follow-up on the programme.Not listed in this offerNot listed in this offer

“Not listed in this offer” means the cited service page does not specify that inclusion; it does not mean the provider cannot offer it. Published offers checked . Currencies, scope and duration differ; no currency conversion is applied. Visible Tourism prices exclude VAT. Check each provider’s current terms and availability.

Provider sourcesWhitespark pricing & service ↗OneBoost pricing ↗OneBoost terms ↗
Business case study · Wines of Crete member

Wine Garden Crete

Around 40% more
reservations than last year.

Reported by Nicolas, Wine Garden Crete.

In the client’s words
“I do get an increased amount of inquiries and reservations are about 40% higher than last year.”
NicolasWine Garden Crete

Nicolas sees the work on Google as a positive contribution, while noting that several factors influence results. He describes a volatile summer and still sees room to improve the year’s overall performance.

Wine and local food set out beneath an olive tree on Wine Garden Crete’s terrace, overlooking the surrounding hills.
A taste of Crete, with a view. Photo: Wine Garden Crete

Wine Garden Crete joined Visible Tourism’s programme through Wines of Crete. A detailed audit identified practical priorities for its Google Business Profile. The team now publishes updates, responds to reviews and regularly adds photographs. Its latest year-on-year comparison shows stronger visibility and more actions from people exploring the business on Google.

What changed on Google

Direction requests
+107%54 → 112
Profile views*
+171%492 → 1,335
Website clicks
+59%37 → 59

24 August–22 September 2026 compared with the same dates in 2025. Measurement details ↓

A distinctive experience near Heraklion

Wine Garden Crete introduces visitors to the island’s indigenous grape varieties through guided tastings in a hilltop courtyard near Heraklion and Knossos. Views across vineyards, olive groves and the surrounding countryside are part of the experience.

For a business welcoming travellers, its Google profile is an important place to show what a visit feels like and help people take the next step.

A practical starting point

Our audit reviewed the business’s Google profile, website, photographs, reviews and local discovery. It recognised strong guest feedback while identifying opportunities to make the profile more complete and active.

At the time of the audit, no live Google posts were visible, and replies appeared on around a quarter of the written reviews examined. The action plan recommended regular updates, more consistent review responses and continued additions to the photo gallery, alongside improvements to visitor information.

What the performance data shows

The Google Business Profile exports cover the same 30-day period in each year.

Wine Garden Crete · 24 August–22 September, 2025 vs 2026
Metric20252026Change
Profile views across Google Search and Maps*4921,335+171%
Requests for directions54112+107%
Website clicks from the profile3759+59%

Requests for directions more than doubled, while website clicks also increased. These are concrete signs of interest in finding the venue and learning more about its offer.

Wine Garden’s story brings the association programme down to the level of an individual tourism business: clear priorities, regular action by the team and performance that can be reviewed over time.

Explore the Google Business Profile programme Back to business services

Reservation growth. The approximately 40% increase is Nicolas’s own report compared with last year. It has not been independently verified against reservation records, and no exact comparison period was specified. It is separate from the dated Google profile measurements. Nicolas notes that several factors contributed to the result.

*Google performance. Google Business Profile performance exports for 24 August–22 September 2025 and 2026. Percentage changes are rounded. Profile views sum the mobile and desktop counts for Search and Maps; they are not a count of distinct people across all channels. Direction requests and website clicks are recorded actions, not confirmed visits or bookings. This year-on-year comparison does not isolate the programme’s contribution from other influences.

Wines of Crete · Member programme

A voluntary programme for member wineries

Ádám met Nicolas Miliarakis of Wines of Crete at the European Tourism Conference. Wines of Crete wanted to bring practical digital support to its member wineries. Members welcomed the programme and chose to join voluntarily.

Through our Partner Program, the association signed a €0 framework agreement and shared a coupon with its members, who enrolled at a special member rate. Twelve member wineries were audited, each receiving an expert Google Business Profile report, e-learning and 1:1 mentoring. The association received an aggregate report on the participating wineries’ collective visibility.

The initial audit identified strong guest ratings alongside recurring gaps in profile categories, review responses and 360°/Street View coverage. These findings provided priorities for the programme.

The main challenge was finding time to participate alongside seasonal workloads. Members were receptive to the programme, but seasonal work made it harder to make time for the recommended tasks.

The programme’s full follow-up audit is in progress. Wine Garden Crete’s reported reservation growth and year-on-year Google profile performance are presented in the member case study above.

Are you an association? Bring this to your members → Partner Program

FAQ

Common questions

What access do you need to make the changes?
For Guided implementation, add Visible Tourism as a Manager in your Google Business Profile. You remain the owner and can manage our access. We send the invitation details during onboarding; you do not need to share your password. We also need your accurate business information and approved photos. See Google’s manager-access guide.
Do you help us make the changes?
Yes. Implementation of the agreed Google Business Profile improvements is included in Guided. We work from the audit action plan, using your approved information, photos and Manager access. Audit is the option for businesses that want to make the changes themselves.
What does weekly monitoring include?
During Guided, we review your Google Business Profile each week and flag changes or issues that need attention. This sits between the initial in-depth audit and the second audit; it is distinct from a full new audit every week.
What is your delivery commitment?
A complete, accurate and professionally presented Google Business Profile, checked against the agreed programme checklist. Completion requires Manager access, accurate business information, approved materials and the decisions needed to complete the agreed work. We document the profile work and measure changes; we do not promise a particular Google ranking or number of bookings.
I don’t have time to do this myself.
Choose the Guided Program. Our team implements the agreed profile improvements as part of the programme. You provide Manager access, accurate business details, approved photos and the necessary decisions; we carry out the profile work and explain how to maintain it.
What is included in the €390 Audit?
The standalone Audit includes an expert-reviewed PDF report and a prioritised action plan in English. It does not include e-learning, mentoring or implementation. Those are part of the Guided Program.
How is the audit done?
By a specialist, by hand — we open your profile and review it against what works in tourism, combined with live data. It is not a generic automated score.
What is the 3-month re-audit?
Three months after your mentoring we run your audit again, so you can see what has changed and what still needs attention.
What language is the programme in?
Your PDF audit report and action plan are delivered in English. The Guided Program also includes e-learning and mentoring in English; its course shows you how to reply to reviews in your guest’s own language with AI.

VisitBalaton365 / Interactive case study

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